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After doing just a bit of branded links and setting up some social linking the DJ site is showing up now. I had initially done just on page and some branded links. I’ve started dripping some more links from a pbn network. I’ve also build some web 2.0 links from my own 2.0 network When … Read more from Houts Graphics http://bit.ly/1VRtI7U from Blogger http://bit.ly/1Su35Dc ” - SEOCase Study Update: DJ Site http://bit.ly/1TgA7sA via Tumblr http://ift.tt/1RF6AXc
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Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content all you need is to set up a site for them and target it at them, right? International expansion is more complicated than that. The ease of expansion depends highly on your business, your resources, and your customers. How you approach expansion and scale it over time takes consideration and planning. Once youve gone down a path of URL structure and a process for marketing and content, its difficult to change. This guide is here to help you go down the international expansion path on the web, focused on ensuring your users see the right content for their query in the search engines. This guide isnt about recommendations for translation tools or how to target a specific country. It is all about international expansion from a technical standpoint that will grow with your business over time. At the end is a bonus! A flow chart to help you troubleshoot international listings showing up in the wrong place in the SERPs. Have you ever wondered why your Canadian page showed for a user in the US? This will help you figure that out! Before we begin: Terminology ccTLD A country-specific top-level domain. These are assigned by ICANN and are geo-targeted automatically in Google Search Console. gTLD A generic top-level domain. These are not country-specific and if used for country-specific content, they must be geo-target inside of Google Search Console or Bing Webmaster Tools. Examples include .com, .net, and .tv. Examples from Google found here. Subdomain A major section of a domain, distinguished by a change to the characters before the root domain. The most-used standard subdomain is www. Many sites start with http://bit.ly/1USwUAI as their main subdomain. Subdomains can be used for many reasons: marketing, region targeting, branded micro sites, and more. Subfolder A section of a subdomain/domain. Subfolders are sections marked by a trailing slash. Examples include http://bit.ly/1oj5RQS, or in terms of this guide, http://bit.ly/1USwWsl or http://bit.ly/1oj5TIt; Parameter A modifier of a URL that either tracks a path of a user to the content or changes the content on the page based on the parameters in the URL. These are often used to indicate the language of a page. An example is http://bit.ly/1USwWsm, with lang being the parameter. Country A recognized country that has a ccTLD by ICANN or an ISO code. Google uses ISO 3166-1 Alpha-2 for hreflang. Region Collections of countries that the general public groups together based on geography. Examples include the EU or the Middle East. These are not countries and cannot be geo-targeted at this time. Hreflang A tag used by Google to allow website owners to indicate that a specific page has a copy in another language. The tags indicate all other translated versions of that page along with the language. The language tags can have regional dialects to distinguish between language differences like British English and American English. These tags can reside on-page or in XML sitemaps. Meta language The language-distinguishing tag used by Bing. This tag merely informs Bing of the language of the current page. Geo-targeting Both Bing Webmaster Tools and Google Search Console allow website owners to claim a specific domain, subfolder, or subdomain, and inform the search engine that the content in that domain or section is developed for and targeted at the residents of a specific country. Translation Changing content from one language or regional dialect to another language or regional dialect. This should never be done with a machine, but rather always performed by someone fluent in that language or regional dialect. Understanding country and language targeting The first step in international expansion planning is to determine your target. There is some misunderstanding between country targeting and language targeting. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. Example A business in Germany: We should translate our content to French. Target users that live in another part of the world. Example A business in Australia: We should expand into the UK. False associations: Country and language The first issue people run into is associating a country and a language. Many of the worlds top languages have root countries that share the same name; specifically, France/French, Germany/German, Portugal/Portuguese, Spain/Spanish, China/Chinese, Japan/Japanese, and Russia/Russian. Many of these languages are used in a number of other countries, however. Below is a list of the top languages used by Internet users. Click to open a bigger version in a new tab! Please note this is not the list of top languages in the world; that is a vastly different list. This list is based on Internet usage. And there are some languages that only have one country set as the official language, but users exist in other countries that browse the Internet with that language as their preferred language. An example might be a Japanese national working in the US setting up a new office. Another note is that the main country chosen above is what country is the originator of the language (English) or what country shares a name with/is close to the language name. This is how many people associate languages and countries in most instances, but those assumptions are not correct. Flags and languages We must disassociate languages and countries. There are too many times when a country flag is used to note a language change on a site. Flags should only be used when the country is being targeted, not the language. Click to open a bigger version in a new tab! Web technology and use impacts targeting The second issue arises in the execution. The business in Germany from the first few examples might hire a translator from France and translate their content to French. From there, the targeting can get confused based on where that content is placed and how it is tagged. Below are some implementations of posting the translated content we might see by the business. This table looks at a variety of combinations of ccTLDs, gTLDs, subfolders, subdomains, hreflang tagging, and geo-targeting. Each combination of URL setup and tagging results in different targeting according to search engines and how that can impact the base number of Internet users in that group. Click to open a bigger version in a new tab! Given the above, you can see that the implementation is not as straightforward as it might seem. There’s no single right answer in the above possible implementations. However, many of them change the focus of the original target market (speakers of the French language) and that has an impact on the base target market. International search strategy tool This is what many of us face when trying to do international expansion. There is conflicting data on what should be done. This is why I developed a tool to help businesses determine which route they should take in international expansion. It helps them determine what their real focus should be (language, country, or if they need to use both) and narrows down the list of choices above while understanding their business needs, resources, and user needs. It’s developed over the years from a flow chart, to a poorly designed tool, to a better-structured tool found by clicking the link in the image below. Start with those questions and then come back here when you have other questions. Thats what the rest of this guide is about. Its broken down into three types of targeting: Language Country Hybrid (multiple countries with multiple languages) No one type is easier than another. You really need to choose the path early on and use what you know of your business, user needs, and resources. Language targeting Language-only targeting can seem like the easiest route to take, as it doesnt require a major change and multiple instances of marketing plans. Country-focused targeting requires new targeted content to each targeted country. There are far fewer languages in the world than countries. In addition, if you target the major world languages, you could potentially start with a base of millions of users that speak those languages. However, language targeting involves two very tricky components: translation and language tagging. If either of these components are not done right, it can cause major issues with user experience and indexation. Translation The first rule of working with languages and translation is NEVER machine translate. Machine translation is highly inaccurate. I was just at an all-inclusive resort in Mexico, and you could tell the translations were done by a machine, not a person. Using machine translations produces a very poor user experience and poor SEO targeting as well. Translations of content should always be done by a human who is fluent both in that language and the original language of the content. If you are dealing with regional variations, it is recommended to get someone that is native to and/or living in that area to translate, as well as being fluent. Spending the right resources on translation will ensure the best user experience and the most organic traffic. Language tagging: Hreflang and meta language When you hear about translation and international expansion, the first thing people think about is the hreflang tag. Relative to the Internet, the hreflang tag is new. This launched in late 2010. It is only used by Google as of when this post was written. If the bulk of your traffic comes from Google and you are translating only, this is of use to you. However, do know that Bing uses a different tag format, called the meta language tag. Tips: Ensure that there’s an hreflang tag on every page that’s translated to every other translated instance of that page. I prefer the tags be put in XML sitemaps (instructions here) to keep the tagging off the page, as any removal of code increases page load time, no matter how small. Do what works for your team. What about x-default? One of the tagging mistakes that happens most often is using x-default. Many people misunderstand its use. X-default was added to the hreflang markup family to help Google serve un-targeted pages, like those from IKEA and FedEx, to users that dont have language-targeted content on that site or Google doesnt know where to place them. This tag is not meant to set the “original” page. Checking for tagging issues Once you have your tagging live (or on a testing server that is crawlable by Google but not indexable), you can check for issues inside of Google Search Console. This will let you know what tag issues you are having and where they’re located. URL selections Choosing the URL structure of your language extensions is totally up to you. If you are focusing on language targeting only, dont use a ccTLD. Those are meant for targeting a specific country, not a language. ccTLDs automatically geo-target and that selection cannot be changed. Your other choices are subfolder, subdomain, and parameter. They’re listed below in order of my professional preference and why. Subfolders provide a structure that’s easier to build upon and develop as your site and business grows and changes. You might not want to target specific countries now or have the resources, but you may someday. Setting up a subfolder structure allows you to use the same structure for any future ccTLDs or subdomains for country sections in the future. Your developers will appreciate this choice because it’s scalable for hreflang tags, as well. Parameters allow a backup system in case your tagging fails in a site update in the future. Parameters can be defined in Google as being used to modify the language on the page. If your other tags are lost, that parameter setting is still telling Google that the content is being translated. Using a parameter for language is also scalable for future plans and easy for tagging, like subfolders. The downsides are that they’re ugly and might accidentally be negated by a misplaced rel canonical tag in the future. Subdomains for language targeting is my least favorite option. Only use this if it’s the only option you have, by decree of your technical team. Using subdomains for languages means that if you change plans to target countries in the future, you’ll lose many options for URLs there. To follow the same structure for each country, you would need to use ccTLDs; while those are the strongest signal for geo-targeting, they are also the option that requires the most investment. Notice that ccTLDs are not on this list. Those are only for geo-targeting. Unless you’re changing your content to focus on a specific country, do not use ccTLDs. I say this multiple times for a reason: too many websites make this mistake. Detecting languages Many companies want to try to make the website experience as easy as possible for the user. They attempt to detect the users preferences without needing input from the user. This can cause problems with languages. There are a few ways to try to determine a users language preferences. The most-used are browser settings and IP address. It is not recommended to ever use the IP address for language detection. An IP address can show an approximate user location, but not their preferred language. The IP address is also highly inaccurate (just the other day I was “in” North Carolina and live in Austin) and Google still only crawls from a US IP address. Any automatic redirects based on IP should be avoided. If you choose to try to guess at the users language preference when they enter your site, you can use the browsers language setting or the IP address and ask the user to confirm the choice. Using JavaScript to do this will ensure that Googlebot does not get confused. Pair this with a good XML sitemap and the user can have a great interaction. Plus, the search engines will be able to crawl and index all of your translated content. Country targeting, AKA geo-targeting If your business or content changes depending on the location of the user, country targeting is for you. This is the most common answer for those businesses in retail. If you offer a different set of products, if you have different shipping, pricing, grouping structure, or even different images and descriptions, this is the way to go. Example: If a greeting card business in the US wanted to expand to Australia, not only are the prices and products different (some different holidays), the Christmas cards are VASTLY different. Think of Christmas in summer, as it is in Australia, and only being able to pick from cards with winter scenes! Dont go down the geo-targeting route if your content or offerings dont change or you dont have the resources to change the content. If you launch country-targeted content in any URL structure (ccTLD, subdomain, or subfolder) and the content is identical, you run the risk of users coming across another countrys section. Check out the flow chart at the end to help figure out why one version of your site might be ranking over another. Example: As a web development service in Canada, you want to expand into the US. Your domain at the moment is http://bit.ly/1USwUAJ (totally made up!). You buy http://bit.ly/1oj5TIz (thats the ccTLD for the US, by the way). Nothing really needs to change, so you just use the same content and go live. A few months down the road, US clients are still seeing http://bit.ly/1USwUAJ when they do a brand name search. The US domain is weaker (fewer links, mentions, etc.) and has the same content! Google is going to show the more relevant, stronger page when everything is the same. Regions versus countries Knowing what country or which countries you want to focus on in expansion is usually decided before you determine how to get there. That’s what spawns the conversation. There’s one misconception that can throw off the whole process of expansion, and that is that you can target a region with geo-targeting. As of right now, you can purchase a regional top-level domain like .eu, but those are treated as general top-level domains like .com or .net. The search engines only operate geo-targeting in terms of countries right now. The Middle East and the European Union are collections of countries. If you set up a site dedicated to a region, there are no geo-targeting options for you. One workaround is to select a primary country in that region, perhaps one in which you have offices, and geo-target to that country. Its possible to rank for terms in that primary language in surrounding countries. We see this all the time with Canada and the US. If the content is relevant to the searcher, its possible to rank no matter the searcher. Example: If youre anywhere other than the UK, Google “fancy dress” you see UK sites, right? At least in the US, “fancy dress” is not a term we use, so the most relevant content is shown. I cant think of a good Canadian/US term, but I guarantee there are some out there! URL selections The first thing to determine in geo-targeting beyond the target countries is URL structure. This is immensely important because once you choose a structure, every country expansion should follow that. Changing URL structure in the future is difficult and costly when it comes to short-term organic traffic. In order of my professional preference, your choices are: Subfolders. As with the language/translation option, this is my preferred setup, as it utilizes the same domain and subdomain across the board. This translates to utilizing some of the power you already built with other country-focused areas (or the initial site). This setup works well for adding different translations within one country (hybrid approach) down the line. Note: If you go with subfolders on both, always lead with the country, then language down the line. Example: http://bit.ly/1USwUAK (US-focused, in Spanish language) or http://bit.ly/1oj5TIA (Canada-focused, in Canadian French). ccTLDs. This is the strongest signal that you’re focusing your content on a specific country. They geo-target automatically (one less step!), but that has a downside as well. If you started with a ccTLD and expanded later, you cant geo-target a subfolder within a ccTLD at this point in time. Example: http://bit.ly/1USwUAL will not work to target the US. The target will remain Canada. It might rank in the US, depending on the term competition and relevance, but you cant technically geo-target the /us subfolder within the Canadian ccTLD. Subdomains. My last choice, because while you’re still on the same root domain, there’s that old SEO part of me that thinks a subdomain loses some equity from the main domain. BUT, if your tech team prefers this, there’s nothing wrong with using a subdomain to geo-target. You’ll need to claim each subdomain in Search Console and Bing Webmaster Tools and set the geo-target for SEO Expert each, just as you would with subfolders. Example: gb.domain.com Content changes The biggest question asked when someone embarks on country-targeting expansion is: How much does my content need to change to not be duplicated? In short there is no magic number. No metric. There isnt a number of sentences or a percentage. How much your content needs to change per country site or subsite is entirely up to your target market and your business. You’ll need to do research into your new target market to determine how your content should change to meet their needs. There are a number of ways you might change your content to target a new country. The most common are: Product differentiation If you offer a different set of products or services to different countries by removing those that are not in demand, outlawed, or otherwise not wanted, or by adding new products for that country specifically, that is changing your site content. Example #1: Amazon sells the movie “Elf” in the US and the UK, but they are different products. DVDs in Europe are coded for Europe and might not play on US players. Example #2: Imagine you’re a drugstore in the UK and want to expand to the US. One of your products, 2.5% Selenium Sulphide, is not approved for use in the US. This is one among hundreds or thousands of products that are different. Naming schema The meaning of product names can change in different countries. How a specific region terms a product or service can change as well, making it necessary to change your product or service naming schema. Keyword usage Like the above, the words you use to describe your products or services might change in a new country. This can look like translation, but if its the change of just a few terms, its not considered full translation. There’s a fine line between these two things. If you realize that the only thing you’re changing is the wording between US and UK English, for example, you might not need to geo-target at all and mark the different pages as translations. Keyword use change example: “Mum” versus “Mom” or “Mother” when it comes to Happy Mothers Day cards. You need to offer different cards in this and other categories because of the country change. This is more than a word change, so its a case of geo-targeting not just translation. Translation change example: Etsy.com. Down at the bottom of the page, you can change your language setting. I set mine to UK English, and words like “favourite” started to show up. If this sounds like what you would need to do and your content would not change otherwise (Etsy shows all content to all users regardless of their location), consider translation only. Pricing structure Many times, one of the most common things that change in country-specific content is pricing. There’s the issue of different currency, but more than that, different countries have different supply and demand markets that should and will change your pricing structure. Imagery changes When dealing with different cultures, sometimes you find the need to change your site imagery. If youve never explored psychology, I highly recommend checking out The Web Psychologist Nathalie Nahai and some of her talks. Understanding your new target markets culture is imperative to marketing effectively. Example: Samsung changes the images on their UK versus China sites to change the focus from an individualistic to a collectivistic culture. See my presentation at SearchLove San Diego for more examples. Laws, rules, and regulations One of the most important ways to change your content is to satisfy the local laws and regulations. This is going to depend on each business. You might deal with tons, while others might deal with none. Check out local competitors the biggest you can identify to see what you might need to do. Example: If you move into the UK and set cookies on your visitors machine, you have to alert them to the use of cookies. This is not a law in the US and is easily missed. User experience and IP redirects When people start moving into other countries, one of the things they want to ensure is that users get to the right content. This is especially important when products change and the purchase of an incorrect product would cause issues for the user, or the product isnt available to them. Your customer service, user experience, or legal team is going to ask that you redirect users to the correct country. Everyone gets to the right place and the headaches lessen. There isnt anything wrong with asking a user to select the country they reside in and set a cookie, but many people dont want to bother their users. Therefore, they detect the users IP address and then force a redirect from there. There are two problems with this setup. IP addresses are inaccurate I was in Seattle, WA once and my IP had me in Washington, DC. No kidding. Look at that distance on a map. Think about that distance in terms of Europe and how much might change there. Google crawls from California For the time being, using an IP-based forced redirect will ensure your international content is not indexed. Google will only ever see the US content if you do a forced redirect. You can deal with this by detecting the country-using IP address (or if organic traffic, what version of Google they came from) and using a JavaScript popup to ask what their preferred country is, then set a cookie with that preference. Even if the user clicks on another countrys content in the future, they will be redirected to their own. No hreflang?? If you went through that tool, you noticed that my geo-targeting plan does not include hreflang. Many other people disagree with me on this point, saying that the more signals you can send, the better. Before I get into why I dont recommend setting up hreflang between country targeted sub-sites, let me make one thing clear. Setting up hreflang will not hurt your site if you are really focusing on country targeting and its not that intricate of a setup yet (more on that later). Lets say you’re in Canada and want to open a US-targeted site. Your content changes because your products change, your prices change, your shipping info changes. You create domain.com/us and geo-target it to the US. You can add hreflang between each page that is the same between the two sub-sites two products that exist in both locations, for example. The hreflang will not hurt. Example: If you dont have the resources to change your content at the moment to fully target the UK, only translate your content a bit between your US (domain.com) and UK (domain.co.uk), and have plans to change your content down the road, an hreflang tag between those two ccTLDs can help Google understand the content change and who you’re targeting. Why I dont recommend hreflang for geo-targeting only Hreflang was meant to help Google understand when two pages are exactly the same, but translated. It works much like a canonical tag (which is why using another canonical can be detrimental to the hreflang working) in which you have multiple versions of one page with slight changes. Many people get confused because there’s the ability to use country codes in the hreflang tags. This is for when you need to tell Google of a dialect change. An example would be if you have two sub-sites that are identical, but the American English has been changed to British English. It’s not meant to inform Google that content that’s targeted at a different country is targeted at that country. When I recommend geo-targeting only, I make it very clear to clients that going down this route means you really need to change the content. International business is so much more than just translation. Translating content only might hurt your conversion rates if you miss some aspect of the new target market. Hiring content writers in that country that understand the nuances is very important. I worked for a British company for 4 years, so I get some of the differences, but things continually surprise me still. I would never feel comfortable as an American writing content for a British audience. I also dont recommend hreflang in most geo-targeting cases, because the use of geo-targeting and hreflang can get really confusing. This has led to incorrect hreflang tags in the past that have wreaked havoc on Google’s understanding of the site structure. Example: A business starts off with a Canadian domain (domain.ca) and a France domain (domain.fr). They use hreflang between the English for Canada and French for France using the code below. They then add a US site and the code http://bit.ly/1oj5TID is modified to add a line for the US content. http://bit.ly/1USwWIC; /> http://bit.ly/1oj5TYR; /> http://bit.ly/1USwXw8; /> This looks odd because there is one English-language page with no regional modifications that is on a Canadian-targeted domain. There is a US regional English dialect version on a general top-level domain (as .com is general and is not US-specific, but people use it that way). Remember, this is a bot that’s trying to logic out a structure. For a user that prefers UK English, there is no logical choice. The general English is a Canadian site and the general TLD is in US English. This is where we get some of the inconsistencies with international targeting. You might be saying things like That would never happen! and They should have changed the first English to Canadian English (en-ca)!, but if you’ve ever dealt with hurried developers (they really do have at least 50 requests at once sometimes) you’ll know that they, like search bots, prefer consistency. Hreflang should not be needed in geo-targeting cases because, if you’re really going to target a new country-specific market, you should treat them as a whole new market and create content just for them. If you cant, or dont think its needed, then providing language translations is probably all you need to do at the moment. And hreflang in geo-targeting cases can cause confusion with code that might confuse the search engines. The less we can confuse them, the better the results are! Hybrid targeting Finally, there is the route I call “hybrid,” or utilizing both geo-targeting and translation. This is what most major retail corporations should be doing if they’re international. Due to laws, currency, market changes, and cultural changes, there is a big need for geo-targeted content. But in addition to that, there are countries that require multiple language versions. There might be anywhere from one to a few hundred used languages in a single country! Here are the top countries that use the web and how many recognized languages are used in each. Click to open a bigger version in a new tab! Do you need to translate into all 31 languages used in the US? Probably not. But if 50% of your target market in Canada prefers Canadian French as their primary language, the translation investment might be a good one. In cases where a geo-targeted site (ccTLD use) or sub-site (subdomain or subfolder) needs more than one language, then there is the need to geo-target the site or sub-site and then use hreflang within that country-specific site. This statement can be confusing, so let me show you what I mean: Click to open a bigger version in a new tab! This requires a good amount of planning and resources, so if you need to embark on this path in the future, start setting up the structure now. If you need to go the hybrid route, I recommend the following URL structures for language and country targeting. As with before, these are in order of my professional preference and are all focused on content targeted to Canada in Canadian French. (Country structure/Language structure) Subfolder/Subfolder Example: domain.com/ca/fr Subfolder/Parameter Example: http://bit.ly/1oj5TYX ccTLD/Subfolder Example: domain.ca/fr ccTLD/Parameter Example: http://ift.tt/1qd0swh Subdomain/Subfolder Example: http://ca.domain.com/fr Subdomain/Parameter Example: http://ift.tt/1RwM5JS ccTLD/Subdomain (not recommended, nor are the other combinations I intentionally left out) Example: fr.domain.ca The hybrid option is where the hreflang setup can get the most messed up. Make sure you have mapped everything out before implementing, and ensure you’re considering future business plans as well. I hope this helps clear up some of the confusion around international expansion. It really is specific to each individual business, so take the time to plan and happy expansion! Troubleshooting International SEO: A flowchart Click to open a bigger version in a new tab! ” - The Guide to International Website Expansion: Hreflang, ccTLDs, & More! http://bit.ly/1oj5S7o via Tumblr http://ift.tt/1Stq9St
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[Estimated read time: 8 minutes] Have you ever actually tried to create 10x content? It’s not easy, is it? Knowing how and where to start can often be the biggest obstacle you’ll face. In today’s Whiteboard Friday, Rand talks about how good, unique content is going to die, and how you can develop your own 10x content to help it along. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about how to create 10x content. Now, for those of you who might need a refresher or who haven’t seen previous Whiteboard Fridays where we’ve talked about 10x content, this is the idea that, because of content saturation, content overload, the idea that there’s just so much in our streams and standing out is so hard, we can’t just say, “Hey, I want to be as good as the top 10 people in the search results for this particular keyword term or phrase.” We have to say, “How can I create something 10 times better than what any of these folks are currently doing?” That’s how we stand out. Some criteria for 10x content. I actually have a page, a Google doc that I keep adding to that has a list of 60-plus different pieces of 10x content. I’ll link to that. But basically, the criteria for 10 times better than what anyone else is doing is the following. It has to have great UI and UX on any device. That content is generally a combination of high quality, trustworthy, it’s useful, interesting, and remarkable. It doesn’t have to be all of those but some combination of them. It’s got to be considerably different in scope and in detail from other works that are serving the same visitor or user intent. It’s got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x. It has to solve a problem or answer a question by providing that comprehensive, accurate, exceptional information or resources. It’s got to deliver content in a unique, remarkable, typically unexpectedly pleasurable style or medium. If you hit all of these things, you probably have yourself a piece of 10x content. It’s just very hard to do. That’s what we’re talking about today. What’s a process by which we can get to checking off all these boxes? Step 1 – Gain deep insight. So let’s start here. First off, when you have an issue, let’s say you’ve got a piece of content that you know you want to create, a topic you know you’re going to address that topic. We can talk about how to get to that topic in a future Whiteboard Friday, and we’ve had some in the past certainly around keyword research and choosing topics and that sort of thing. But if I know the topic, I need to first gain a deep, deep insight into the core of why people are interested in this subject. So for example, let’s do something simple, something we’re all familiar with. “I wonder what the most highly-rated new movies are out there.” Essentially this is, “Well, okay, how do we get into this person’s brain and try and answer the core of their question?” They’re essentially asking, “Okay, how do I figure out … help me decide what to watch.” That could have a bunch of angles to it. It could be about user ratings, or it could be maybe about awards. Maybe it’s about popularity. What are the most popular movies out there? It could be meta http://bit.ly/1pxpHZq ratings. Maybe this person wants to see an aggregated list of all the data out there. It could be editorial or critic ratings. There’s a bunch of angles there. Step 2 – We have to get unique. We know that uniqueness, being exceptional, not the same as everyone else but Expert SEO different from everyone else out there, is really important. So as we brainstorm different ways that we might address the core of this user’s problem, we might say, “All right, movie ratings, could we do a round-up?” Well, that already exists at places like Metacritic. They sort of aggregate everything and then put it all together and tell us what critics versus audiences think across many, many different websites. So that’s already been done. Awards versus popularity, again, it’s already been done in a number of places that do comparisons of here’s the ones that had the highest box office versus here’s the ones that won certain types of awards. Well, okay, so that’s not particularly unique. What about critics versus audiences? Again, this is done basically on every different website. Everyone shows me user ratings versus critic ratings. What about by availability? Well, there’s actually a bunch of sites that do this now where they show you this is on Netflix, this is on Hulu, this is on Amazon, this you can watch on Comcast or on demand, this you can see on YouTube. All right, so that’s not unique either. What about which ratings can I trust? Hang on a tick. That might not exist yet. That’s a great, unique insight into this problem, because one of the challenges that I have when I want to say, “What should I decide to watch,” is who should I trust and who should I believe. Can I go to Fandango or Amazon or Metacritic or Netflix? Whose ratings are actually trustworthy? Well, now we’ve got something unique, and now we’ve got that core insight, that unique angle on it. Step 3 – Uncover powerful methods to provide an answer. Now we want to uncover a powerful, hard-to-replicate, high-quality method to provide an answer to that question. In this case, that could be, “Well, you know what? We can do a statistical analysis.” We get a sample set big enough, enough films, maybe 150 movies or so from the last year. We take a look at the ratings that each service provides, and we see if we can find patterns, patterns like: Who’s high and low? Do some have different genre preferences? Which one is trustworthy? Does one correlate with awards and critics? Which ones are outliers? All of these are actually trying to get to the “which one can I trust” question. I think we can answer that if we do this statistical analysis. It’s a pain in the butt. We have to go to all these sites. We have to collect all the data. We have to put it into a statistical model. We then have to run our model. We have to make sure that we have a big enough sample set. We’ve got to see what our correlations are. We have to check for outliers and distributions and all this kind of stuff. But once we do that and once we show our methodology, now all we have to do is… Step 4 – Find a unique, powerful, exceptional way to present this content. In fact, FiveThirtyEight.com did exactly this. They took this statistical analysis. They looked at all of these different sites, Fandango and IMDB users versus critics versus Metacritic versus Rotten Tomatoes and a number of other sites. Then they had this one graph that shows essentially the star rating averages across I think it was 146 different films, which was the sample set that they determined was accurate enough. Now they’ve created this piece of 10x content, and they’ve answered this unique take on the question, “Which rating service can I trust?” The answer is, “Don’t trust Fandango,” basically. But you can see more in there. Metacritic is pretty good. A couple of the other ones are decent. Step 5 – Expect that you’re going to do this 5 to 10 times before you have one hit. The only way to get good at this, the only way to get good is experimentation and practice. You do this over and over again, and you start to develop a sixth sense for how you can uncover that unique element, how you can present it in a unique fashion, and how you can make it sing on the Web. All right, everyone, I look forward to hearing your thoughts on 10x content. If you have any examples you’d like to share with us, please feel free to do so in the comments. No problem linking out. That’s just fine. We will see you again next week for another edition of Whiteboard Friday. Take care. Video transcription by Speechpad.com ” - How to Create 10x Content – Whiteboard Friday http://bit.ly/1pxpK7Q via Tumblr http://ift.tt/1UiFLf7
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So you may have heard of social stacking, domain authority stacking or some other term for boosting your social profiles by interconnecting them. I figured I’d show you guys how I’ve implemented this for Houts Graphics. Social Profiles for Houts Graphics There are plenty of Social networks out there and while I don’t post regularly … Read more from Houts Graphics http://bit.ly/1Mu7vFz from Blogger http://bit.ly/1nY0RAR ” - Stacking My Social Profiles http://bit.ly/1pTyZiY via Tumblr http://ift.tt/1R8bzPL "The word home conjures up images of backyard family barbecues dads homegrown tomatoes from the..."3/11/2016
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The word home conjures up images of backyard family barbecues, dad’s homegrown tomatoes from the garden and being huddled around the television with friends watching the Super bowl or Final Four. Our home is more than a piece of property. Getting that home means learning how http://bit.ly/1Wg1wcM to negotiate the world of real estate mortgages, contracts and leases. After we find the appropriate home, we want to decorate and furnish it within our budget and make it ours. We willingly spend lots of tile flooring sarasota money and sweat equity on remodeling and do-it-yourself projects such as painting a room, installing laminate flooring or building a backyard deck. Many homeowners are making their homes greener by installing high efficiency natural gas and electric appliances, replacement windows and insulation products. The Hubs in this topic explore the world of home improvement, ownership and decorating. ” - Home | HubPages http://bit.ly/24VTsno via Tumblr http://ift.tt/1U7zVg2
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Scoliosis workout routines are made to correct or minimize a twisted spine. Opinion continues to be divided within the health care globe as towards the lead to of scoliosis. Some theories say early nutrition or environmental troubles are to blame, other people take into account the result in being straight down to some defective gene. However, regardless in the cause, there have been many scientific studies to exhibit that people today with scoliosis can profit from physical exercise and things to do for example yoga As well as the Alexander Technique (see under). Inside the circumstances I have noticed of scoliosis, there’s an additional issue – the way you stand, transfer and hold your self. Even in the event you devote 30 mins daily accomplishing your corrective physical exercises, what about the other 95% of your time? You could possibly undo any with the benefits of your work outs, if you return on your normal daily activities with all the routines that could have contributed for the condition of your spine. Try out my quick movement experiment more along this web page to determine if http://bit.ly/1SCrLeH it aids launch some of your tension within your rear. How you stand, sit and proceed will ailment your muscle groups. When you’ve got finished your scoliosis workout routines it can be crucial to not return to your usual habits and use your muscular tissues within the same way. Postural correction work outs do not necessarily transform your posture towards the good. The truth is, in quite a few they both make no distinction, or any constrained enhancements disappear as soon as they avoid the work outs. Whilst it will help to become mindful of the posture, you should not try to sit and stand straight. Looking to stand up straight within the aged navy fashion will load more strain on your own spine. Muscle Tension And Scoliosis From the situations of scoliosis, I’ve seen in my position as painting contractors sarasota a teacher In the Alexander Approach I detect a tightening within a downward spiral in the direction of the floor (see diagram). Following your scoliosis workout routines you may shell out the following hour standing with this configuration of muscle exercise, result – spine to square 1. The physical exercise beneath could assist you to sense if you’ve a downward spiral. Just before you start off it truly is vital to recognise that while gravity pulls us straight down there exists an equal and opposite react that is pushing rear (Newton’s 3rd regulation of movement). Whether that you are lying along, seated, standing or walking the surface beneath you is pushing rear in consequence with the speak to you will be generating with it. You don’t need to help you gravity by tightening your body and pulling along oneself. This procedure will help you to enable go of unnecessary holding, the habitual patterns, and can release tension in your spine. It’ll also help you to appreciate how to allow go and enable a invert upward spiral from your ground. It is really finest accomplished following your scoliosis exercises. Spiral Movement And Tension one. 2. Let you head start to turn slowly on the left but do not allow the shoulders run nonetheless. Test if that you are moving the head through the right joint, see the appropriate posture here. 3. When your head has reached the stop of its rotation, make it possible for your shoulders to move to your still left. CRUCIAL – usually do not enable by yourself screw decrease in the ground. Keep the believed which the flooring is pushing up and you’ll be able to launch upwards also. ” - Exercise & Meditation :: Scoliosis Physical Exercises May Very Well Be Only 50 With The Solution http://bit.ly/1YBE4rT via Tumblr http://ift.tt/1paqtLO
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The layout, design and style of your website has a lot to do with the overall impression people have of you and your business. Like it or not, websites are often judged mainly by their appearance and you have to face the fact that people will look at the design before noticing anything else about the site. The purpose of this article is to show you what elements you need to focus on to ensure that your website doesn’t fail when it comes to the design part. If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. So using your primary keywords in the file names can help you with your search engine rankings. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. If you use no spaces and the words are next to each other the bots will not read them properly. This is a relatively small measure that may be useful for your visitors in addition to the search bots. If you have a header, and not all sites use one, but obviously you should include a home page link that is prominent. This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. You want to give people the ability to quickly “go home” on each and every page. You always want to be reliable and do things the same way, and that includes using a format or link template for all your pages. By now it is possibly safe to assume many people will hover on a logo to check for a link. Using Alternative Domains: to make sure that your brand is as protected and you are as easy to find as possible, register a bunch of different domain names as well as multiple versions and a bunch of different extensions. This step allows you to put up protectors against those who would take advantage of your success and the free similar domains. This isn’t a direct part of your website design but take the step anyway so you can protect yourself. All that is left to do is re-direct the domain names to your primary website, a step most bigger companies take to raise brand awareness and protection. For example, don’t just limit yourself to the .com–you need the .org and .net as well so that you’re covered in the three most popular extensions. This helps you make sure that you won’t have any competition from those domains within the search engines. As time goes on your site is going to get better and is going to be even more successful as you learn and improve things. You need to make sure that you focus first on basic web design so that your site won’t come up short anywhere. Web design isn’t actually complicated…until you make it that way. In order to get everything you want: lots of visitors, high conversions, lots of repeat sales, a really strong brand, etc–then you need to make sure that you are building a super strong foundation. ” - Easy Ways to Make Your Webpages Look Great http://bit.ly/1TM7If2 via Tumblr http://ift.tt/1R7s5MV ");$owlFirstItem.find(.media__icon).hide();astdom.read(function getDisplayInfo() var $desc =..."3/8/2016
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‘);$owlFirstItem.find(‘.media__icon’).hide();astdom.read(function getDisplayInfo() var $desc = jQuery(‘.media__video-description’),$pageHeadLine = jQuery(‘.pg-headline’),$navHeadLine = jQuery(document.getElementById(‘js-nav-section-article-title’)),$dateCreated = jQuery(‘.metadata__data-added’),videoHeadlineText = videocardContents.headlineText ? decodeURI(videocardContents.headlineText) : ”;fastdom.write(function updateDisplayInfo() var descText,descArr,i;if ($desc.length > 0) descArr = videocardContents.descriptionText ? videocardContents.descriptionText : [],descText = ”;for (i = 0; i 0) descText = descText + ‘ ‘ + descArr[i] + ‘ ‘;$desc.html(descText);$pageHeadLine.html(videoHeadlineText);if ($navHeadLine.length > 0) $navHeadLine.html(videoHeadlineText);$dateCreated.html(videocardContents.dateCreated ? ‘Added on ‘ + videocardContents.dateCreated : ”););;if (CNN.Utils.exists(videocardContents.showName)) if (CNN.Utils.exists(videocardContents.showUrl)) showDetailsSpanContent = ” + videocardContents.showName + ‘ else ‘;fastdom.read(function getShowInfo() var $show = jQuery(‘.metadata__show’),$isShowDetailsSpanExists = $show.find(‘span’).hasClass(‘metadata–show__name’),$showName = jQuery(‘.metadata–show__name’);fastdom.write(function updateShowInfo() if (!$isShowDetailsSpanExists) $show.prepend(” + showDetailsSpanContent + ”); else $showName.html(showDetailsSpanContent);););if (CNN.Utils.exists(videocardContents.sourceName)) fastdom.read(function getSourceInfo() var $source = jQuery(‘.metadata__source-name’);fastdom.write(function updateSourceInfo() if (CNN.Utils.exists(videocardContents.sourceLink)) $source.html(‘Source: ‘ + videocardContents.sourceName + ”); else $source.html(‘Source: ‘ + videocardContents.sourceName);););if (typeof (history) !== ‘undefined’ && typeof (history.replaceState) !== ‘undefined’) history.replaceState(”, ”, videocardContents.url);document.title = videocardContents.headlineText ? decodeURI(videocardContents.headlineText) : ”;CNN.share.reloadShareBar();unction getCurrentVideoCardContents(currentVideoId) {var containerContents = [“branding”:””,”cardContents”:”auxiliaryText”:””,”bannerText”:””,”bannerPosition”:””,”brandingLink”:””,”brandingImageUrl”:””,”brandingTextHead”:””,”brandingTextSub”:””,”cardSectionName”:”video”,”contentType”:””,”cta”:”share”,”descriptionText”:[“Chinese actress and model Angelababy visited a surgeon to seek proof she hasn’t had any plastic surgery. 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+plastic+surgeon ” - Actress seeks proof she hasn’t had plastic surgery http://bit.ly/1Xb1eUW via Tumblr http://ift.tt/1M5uhTO |