"The layout design and style of your website has a lot to do with the overall impression people have..."
The layout, design and style of your website has a lot to do with the overall impression people have of you and your business. Like it or not, websites are often judged mainly by their appearance and you have to face the fact that people will look at the design before noticing anything else about the site. The purpose of this article is to show you what elements you need to focus on to ensure that your website doesn’t fail when it comes to the design part.
If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. Doing this is mainly for Google, and while it will not necessarily have a huge impact on your rankings, it will help to some degree. So using your primary keywords in the file names can help you with your search engine rankings. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. If you use no spaces and the words are next to each other the bots will not read them properly. This is a relatively small measure that may be useful for your visitors in addition to the search bots.
If you have a header, and not all sites use one, but obviously you should include a home page link that is prominent.
This could be the main graphic, the company logo or simply a link on the header that leads the visitor to the homepage upon clicking. You want to give people the ability to quickly “go home” on each and every page. You always want to be reliable and do things the same way, and that includes using a format or link template for all your pages. By now it is possibly safe to assume many people will hover on a logo to check for a link.
Using Alternative Domains: to make sure that your brand is as protected and you are as easy to find as possible, register a bunch of different domain names as well as multiple versions and a bunch of different extensions. This step allows you to put up protectors against those who would take advantage of your success and the free similar domains. This isn’t a direct part of your website design but take the step anyway so you can protect yourself. All that is left to do is re-direct the domain names to your primary website, a step most bigger companies take to raise brand awareness and protection. For example, don’t just limit yourself to the .com–you need the .org and .net as well so that you’re covered in the three most popular extensions. This helps you make sure that you won’t have any competition from those domains within the search engines.
As time goes on your site is going to get better and is going to be even more successful as you learn and improve things. You need to make sure that you focus first on basic web design so that your site won’t come up short anywhere. Web design isn’t actually complicated…until you make it that way. In order to get everything you want: lots of visitors, high conversions, lots of repeat sales, a really strong brand, etc–then you need to make sure that you are building a super strong foundation.
- Easy Ways to Make Your Webpages Look Great http://bit.ly/1TM7If2
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