"Tweet With the release of schema.org v2.0 (the too large to fully describe in a single post..."4/19/2016
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Tweet With the release of schema.org v2.0 (the too large to fully describe in a single post edition) came a new property I think deserves to be in the spotlight as it resolves some long outstanding issues. mainEntityOfPage Indicates a page (or other CreativeWork) for which this thing is the main entity being described. Now I recommend you read the propertys full description on http://bit.ly/1Qlx4ZD as it goes on to describe its intended use and where it stands in relation to properties like http://bit.ly/1MGTbiv, http://schema/org/sameAs and http://bit.ly/1Qlx380. Properties to which mainEntityOfPage is very closely related and which are part of schema.orgs fundamental building blocks. Unfortunately though the reason why one should use this property is only is described by: Many (but not all) pages have a fairly clear primary topic, some entity or thing that the page describes. For example a restaurant’s home page might be primarily about that Restaurant, or an event listing page might represent a single event. The mainEntity and mainEntityOfPage properties allow you to explicitly express the relationship between the page and the primary entity. Which is illustrated via the following markup example further down the page (also available in RDFa and JSON-LD): Cath’s Cafe Open: Daily from 11:00am till 8pm Phone: 555-0100-3344 View our menu. But which I think is an odd example as it doesnt illustrate the propertys true value by mentioning how it can help webmasters deal with some very nasty and hard to resolve situations. Before going ahead and explaining this to you though, let me point out some schema.org basics first. Schema.org 101 Lets say youre a producer of goods (ACME Corporation) and youre selling your products on your website. One day you decided to lay down some http://bit.ly/1Qlx4ZG markup on your product listing pages, and because of this each of the products listed on those pages probably contains some markup along these lines:
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