"Some of you folks that are reading this know that I spend my daystoiling for a big bank. So I can..."
Some of you folks that are reading this know that I spend my daystoiling for a big bank. So I can totally understand if you thought that this article was about hedge funds or some related financial instrument. Or perhaps youre used to reading posts that focus primarily on my current profession (marketing)so you thought that hedging your bets was an analogy ofsome sort that referred to spreading your marketing dollars and expertise on more than one channel.
Side Note: That last assertion is a good idea in my experience. If youre already good at search engine optimization try to master paid search marketing. Know your way around email marketing? Learn how to activate display campaigns. Really strong with digital channels in general? Figure out how traditional advertising channels like TV and outdoor work.
Dont care about marketing? Thats ok too. Though Id argue that even if youre not a marketer, you may want to consider understanding fundamental marketing concepts if for no other reason than to gain a better understanding of how the human psyche works.
Anyhow, back to my original point. The reason that I titled this post Hedging Your Bets is because I got to thinking about the nature of a love affair. I realize that in some sense, we all must decide whether or not to hedge against the degree of love and passion were willing to manifest for our significant other.
Some of us are quite risk averse, so we choose a mate based mainly on financial stability, emotional safety, and a high degree of consistency. Were not looking for a volatile love [anymore].
Some us are a bit more ambitious. We want someone thats compatible. Someone that makes us laugh and smile. A true companion. A love like cool water. More of a long play, as opposed to a violent, fiery, torrid affair.
Then you have the true gamblers. The ones who wont settle for anything less than true love. Real passion. I have a lot of respect for those folks for a variety of reasons:
1) Firstly, Ive been there. And its awesome.
2) Secondly, I know how painful it can be if this beautiful construct unravels (or is unrequited).
3) Thirdly, this special type of person runs the risk of never finding what theyre looking for.
4) Fourth, and perhaps worst of all, you run the risk of feeling what its liketo think to yourself My Baby Laid Out All Night:
Ive got a young kiddo in tow these days, and I often think about what Ill tell him about falling in love and assorted ailments. Hopefully, hell see the love his mother and I have and continue to share, and that will help him find his way. Ultimately, I suspect that love has different seasons. It changes over time, and sometimes, if youre lucky, its reborn time and time again like the cherry blossoms in Prospect Park.
I also think that its worth considering that other facets of life also fit the hedge your bets analogy. For example, marketers that always play it safe and stick with mainstream best practices typically dont go far. Yet at the same time, marketing mavericks that always shoot from the hip and use their mouths (and keyboards) to make bets their skills and connections cant cash run the risk of endingup in the unemployment line.
So hedge your bets wisely my friends.
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